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A brand is like a person. Some people have brown hair while others have blonde hair. Some people like anchovies on their pizza. Others can’t stand anchovies. You get the picture.
Whatever characteristics a person may have, both physically and mentally, all of these traits make this person – unique.
Think of a brand in much the same way. It is a set of defining characteristics, values, and beliefs all funneled into one image. This image represents you, your company, your values, how you like to do business and what customers can expect when they go with you – over your competitor.
When you think of McDonald’s, you’re probably picturing two golden arches. Maybe you’re also thinking about those delicious McDonald’s fries. Now you’re starting to get hungry for McDonald’s.
This is not by accident, but entirely by design. This is why companies spend thousands (even millions) of dollars on effective branding. It is truly that powerful.
Luckily for you, we won’t charge you millions (not even remotely close).
With us so far? Let’s dive in.
We will set up a meeting to learn more about you, your business, and your target audience.
We analyze your competitors. We see what they're doing right, and what they're doing wrong and take all of that into account when positioning your brand.
Do you own a costume store? Let's go with fun and vibrant colors. Do you sell running shoes? Let's incorporate a gazelle into the logo.
Watch your masterpiece come to life. This is where we start designing your logo, slogan and brand colors.
